If you're in Korea in November, you're probably wondering:
“Why are convenience stores and supermarkets suddenly packed with chocolate-covered snack sticks?”
“Did everyone in Korea suddenly become obsessed with these treats?”
Well, not quite!
The real reason?
❤🧡November 11th is PEPERO Day – a day full of romance❤🧡
PEPERO Day, celebrated on November 11th, is all about giving and receiving chocolate-covered snack sticks to confess your feelings or show your love. Think of it as Korea’s unique take on a romantic day. While Valentine’s Day is all about giving chocolates and White Day focuses on candy, PEPERO Day is the special day when love is expressed with these tasty, thin chocolate sticks.
Thinking of confessing to someone but feeling unsure? Or maybe you want to give your partner a sweet gift? Then don't miss November 11th! This day is a unique opportunity to share your feelings naturally with just one chocolate-covered snack stick. Besides, PEPERO is a popular treat among Koreans. If you haven't tried it yet, this is your chance to enjoy it.
🍫 What is PEPERO?
PEPERO is a long, chocolate-covered snack made by Korea’s Lotte. The fun part? Its shape resembles the number 1, which is why November 11th (11/11) became the perfect day to exchange PEPERO. On this day, friends, couples, or anyone with special feelings for someone gifts PEPERO to express their affection.
This tradition has turned November 11th into a day to show your feelings with PEPERO, filling convenience stores and supermarkets with these popular treats every year.
🍫 Recommended PEPERO
for the Perfect Confession
When it comes to PEPERO, Lotte is the brand that stands out!
While HAITAI also makes snack sticks, Lotte is known for offering a wide variety of flavors.
It’s no surprise that the first PEPERO you’ll spot in stores during PEPERO Day is from Lotte.
Must-Try PEPERO Varieties
Top 3 Picks Recommended
by KONOGRAM’s Korean Edutainers
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One sentence summary
"The irresistible taste that makes you finish a few boxes in no time"
Almond PEPERO
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Almond PEPERO, with its sweet chocolate coating packed with almond pieces, offers more than just the usual snack experience. The crispy texture and the nutty crunch of almonds make it a long-loved treat for many Koreans.
⭐ Almond PEPERO
Tasty Tip for the Best Enjoyment ⭐
Eating Almond PEPERO as it is might feel a bit ordinary. But there’s a popular way to enjoy it that naturally spread among Koreans. Surprisingly, no one planned this trend, yet so many people find themselves enjoying it the same way. 😲
Hold the Almond PEPERO and gently scrape off the part covered with chocolate and almonds using your teeth. The perfect harmony of the nutty almond crunch and sweet chocolate will make you feel like you're eating almond chocolate alone.
Once you're left with just the biscuit part, this is your moment to shine with the ultimate finishing move. Savor the last bit with a satisfying crunch and enjoy that final nutty taste.
Funny enough, no one really taught this trick—people just figured it out naturally. Once you try eating Almond PEPERO this way, you’ll find it much more fun and flavorful than simply snacking on it as usual.
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One sentence summary
"The smooth chocolate snack that doesn’t melt in your hands"
Choco-filled PEPERO
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This PEPERO was originally called Nude PEPERO. A bit bold, right? 😚
The word 'nude' means 'bare' or 'naked', but in Korea, it’s also used to describe something with its inside and outside reversed, like Nude Kimbap where the seaweed is wrapped on the inside.
Nude Kimbap
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The seaweed that once wrapped the rice is now inside, and the rice is on the outside. This is why it is called Nude Kimbap, suggesting that the rice has taken off its seaweed clothing.
Originally, the chocolate in PEPERO is on the outside, but for this product, the chocolate is inside the biscuit. This reversal of chocolate and biscuit positions is why it was called Nude PEPERO, but in 2023, the name changed to Choco-filled PEPERO.
Choco-filled PEPERO has its own special vibe, with a crispy outside and a soft, chocolatey center. It’s a snack that everyone loves, and it’s one you’ve got to try at least once.
⭐ Choco-filled PEPERO
Tasty Tip for the Best Enjoyment ⭐
Room Temperature vs. Chilled & Frozen
When you eat Choco-filled PEPERO at room temperature, it’s crispy with a slightly soft, moist texture, giving you a smooth crunch.
But if you’re craving an even crunchier bite, try chilling it in the fridge or freezer for a bit. When you take a frozen PEPERO out, the chocolate inside becomes cold, giving you a firm and super crunchy texture that fills your mouth with every bite.
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One sentence summary
"A crispy crunch meets a crunchy chocolate stick"
Crunky PEPERO
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Crunky PEPERO is especially popular among those who love a crispy, crunchy texture, especially younger people. With every bite, the chocolate packed with crunchy bits blends with the biscuit stick, creating a unique and fun crunch that’s more than just eating sweet chocolate.
The nutty flavor of the crunchy bits mixed with the sweetness of the chocolate makes it impossible to stop once you start. Thanks to this distinctive texture, Crunky PEPERO is a hit when shared with friends and is considered one of the most enjoyable PEPERO options for adding a bit of fun to your snack time.
⭐ Crunky PEPERO
Tasty Tip for the Best Enjoyment ⭐
Room Temperature vs. Chilled & Frozen
This PEPERO has a soft crunch when eaten at room temperature, but you can experience a different charm by chilling it in the fridge or freezer for a bit! Chilled PEPERO becomes firmer, and the chocolate turns chewier, enhancing the crunchy texture.
Special PEPERO
Only Available During This Season
2 PEPERO Varieties
Recommended by KONOGRAM’s Korean Edutainers
NAMHAE Yuja PEPERO
Korea has a fruit called yuja (yuzu), loved for its fresh and tangy taste. This fruit is mixed into the chocolate, so when you open a PEPERO bag, you get a sweet, citrusy smell. Each bite tastes like real yuja—zesty and sweet. Before you know it, the PEPERO is gone! 😥 ㅠㅠ
Namhae, a region in Korea, is famous for its yuja, known for its strong scent and tangy flavor. People often use it in yuja tea and syrup. Namhae’s yuja mixed with PEPERO makes a special flavor you can only find in Korea. Don’t miss trying it.
NewJeans PEPERO
"Show your love with PEPERO"
This set of Almond PEPERO and Crunky PEPERO, packed in a beautiful cake box, is so charming that our edutainers couldn’t resist buying it right away. Featuring 2 of the 3 flavors recommended by our edutainers, this special set is now available at convenience stores, supermarkets, and department stores. The PEPERO package, filled with NewJeans’ unique vibe, is so well-designed that it sparks a desire to collect it. Just looking at it will put a smile on your face and make it the perfect gift.
Not only that, but other PEPERO flavors are also available in exclusive NewJeans-themed packaging. So if the person you want to confess to is a NewJeans fan, or if you're looking for a unique K-pop gift for someone special, this would be a perfect choice.
🍫 DIY PEPERO
With the rising popularity of PEPERO, it’s now super easy to find online DIY kits that let you make your own PEPERO at home! If you’re thinking about making PEPERO yourself, just let us know—we’ll share some recommended places to buy the ingredients.
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